Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Audi delivers R8 V10 to originator of #wantanR8 hashtag

Audi R8 V10 - a gift for the day for a dose of Twitter love The Marketing world is changing fast, with online reporting and social media fast relegating traditional print media to the dustbin of history. And if you want a lesson on how to make social media work in the car world, you could do a lot worse than look at Audi’s recent efforts. Audi started using hashtags (that’s a little phrase preceded by the hashtag and used on Twitter) in its adverts for the Superbowl last year, which is a good way to get topics trending on the Twitter social media hub.

The fall and rise of the budget car

Twenty years ago, the classic bargain brands like Lada seemed to be going the same way as the Soviet empire that spawned them. Woefully dated and badly made, only a weirdo would have bought a new Lada rather than a second-hand model from Ford, Vauxhall or VW. However, one of the big trends in the car industry today is the re-emergence of bargain cars.

Peugeot Citroen to buy Mitsubishi

It's being reported that PSA (Peugeot Citroen) are to take control of Mitsubishi Car makers have been fighting hard to survive in the last year or so as the landscape for their products goes through the biggest sea change ever. Fiat boss Sergio Marchionne was quoted as saying that if car makers didn’t rationalise and merge then they would go under. He sees a car making landscape with a handful of huge car makers and a plethora of very small ones – nothing in between.